A woman with shoulder-length brown hair, wearing a white t-shirt, black vest, blue jeans, and black shoes, stands outdoors in front of a modern glass building, smiling at the camera.

Hi 👋I’m Diana.

I’ve led high-performing creative teams for Wayfair’s lifestyle brands, shaped brand identity development at a $90 million-backed health and wellness startup, specialized in e-commerce and email marketing at the global beauty brand Crabtree & Evelyn, and helped Vertex Pharmaceuticals become a Fortune 500 company as lead website designer and content manager.

Most recently, I’ve been the Digital Director at a long-established marketing agency, driving high-impact results for a diverse portfolio of B2C and B2B clients while managing a high-performing cross-functional team.

Take a look at samples of my work, or connect with me to discuss how I can bring a strategic, data-driven leadership perspective to your next project.

View Portfolio + Case Studies

SELECT BRAND PORTFOLIO

E-COMMERCE PARNTER PORTFOLIO

Close-up of a person's hand touching a virtual touch screen mirror with a reflection of their hand in the mirror.

Explore my portfolio to see my work, strategy, and results.

View Portfolio + Case Studies

PROFESSIONAL SKILLS

  • Creative Leadership

  • Brand Strategy + Management

  • Digital Strategy

  • Omnichannel Marketing

  • Consumer Insights

  • Performance Reporting

  • Content Strategy

  • SEO/AIO

  • Email Marketing

  • Social Media Management

  • Cross-functional Collaboration

  • Agency + Vendor Management

  • Project Management


SOFTWARE SKILLS

  • Adobe Creative Suite

  • Figma (UX-certified)

  • Microsoft Office

  • Mailchimp + Klaviyo

  • SEMRush

  • Asana, Basecamp, Kantata

  • Google Analytics + Looker Studio

  • Shopify + WordPress


EDUCATION

GRAPHIC + WEB DESIGN
Intensive Certification Program, Center for Digital Imaging Arts
Boston University

BACHELOR OF ARTS
Psychology + Communications
Stonehill College

EXPERIENCE

PATHFINDERS AGENCY REMOTE

Digital Director, Strategy
December 2022 - August 2025

LUCIDITY LIGHTS / BRILLI WELLNESS LIGHTING HYBRID

Vice President, Brand + Marketing
January 2022 - August 2022

Creative Director
July 2020 - January 2022

Sr. Creative Manager
October 2019 - July 2020

WAYFAIR BOSTON

Sr. Creative Program Manager of Lifestyle Brands
November 2018 - September 2019

Sr. Creative + Production Manager of Lifestyle Brands
August 2017 - November 2018

Creative + Production Manager of Lifestyle Brands
August 2016 - August 2017

Creative Production Manager, Joss & Main
March 2016 - August 2016

Sr. Interactive Designer, Joss & Main
September 2014 - March 2016

CRABTREE & EVELYN WALTHAM, MA

Sr. Digital Designer
March 2014 - September 2014

VERTEX PHARMACEUTICALS CAMBRIDGE, MA

Sr. Web Designer
November 2008 - November 2013