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![A MacBook Pro on a white desk displaying a website about smart lighting. A smartphone showing the same website is placed next to the laptop. A large potted plant is on the right side behind the laptop, and a window with a black frame is visible in the background.]()
Brand Strategy
Omnichannel brand identity redesign for venture-backed startup Brilli Wellness Lighting.
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![Multiple electronic devices including a desktop monitor, laptop, tablet, and smartphone each displaying a website with a header in orange and white, and a background image of a busy downtown street scene with people walking and storefronts.]()
Digital Strategy + Website Redesign
Website strategy and end-to-end redesign for architectural firm, Troyer Group.
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![Screenshot of a digital wallet customization page featuring PlayStation-themed VISA cards with game or character artwork.]()
Landing Page Strategy + Design
Credit card campaign landing page for Sony PlayStation and Visa.
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![Computer screen displaying a website for Naturally Fresh cat litter, promoting odor control, with a package of cat litter and a cat on the webpage, placed on a white desk with a plant, mug, and other decor items.]()
Digital Strategy + Website Redesign
Digital growth strategy, e-commerce redesign, and CMS migration for sustainable cat litter brand Naturally Fresh.
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![Smartphone displaying an online product page for Brilli Charge Up Light bulbs on a blue background surface. Surrounding the phone are several boxed and unboxed white LED light bulbs and a black coffee mug. The product boxes and bulbs are arranged with some boxes showing the label 'Charge Up 100W'.]()
Email Campaign Strategy + Design
New customer onboarding, promotional, and product-based email strategy and designs for Brilli Wellness Lighting.
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![Woman touching the Brilli Wellness Look Up LED Beauty Mirror, in a video for product launch]()
Video Direction
Product launch e-commerce video scripted and directed for Brilli Wellness Lighting.
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![Furniture catalog on a smartphone screen showing how to mix and match dining chairs, placed in a modern dining room with wood furniture, white walls, large windows, and decorative plants.]()
Email Testing + Content Strategy
A/B email testing and content strategy for Wayfair’s lifestyle brand Joss & Main.
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![A yellow decorative pillow with white embroidered leaf patterns and tassels on each corner, placed on a yellow background, with a packaged 75-watt LED light bulb labeled 'Wind Down' resting on top.]()
Product Photography Direction
Art and on-set photo direction for Brilli Wellness Lighting.
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![Box of Brilli Bright Clean antimicrobial light bulbs for cleaning 5/6 inch recessed LED lights.]()
Product Branding
End-to-end rebranding of Ellumi products to Brilli Bright Clean.
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![Mid-century modern living room setup with a yellow armchair, a blue sofa partially visible on the left, and a small blue wooden side table on the right. Background wall is orange, and the floor is white. A green progress bar at the bottom reads '75% Purchased.']()
Digital Animation Direction
Creative testing, digital animation strategy, and art direction for Wayfair’s portfolio of lifestyle brands.
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![Display at an exhibition for Brilli brand home lighting products, featuring a black wall with white text, a blue cabinet with a mirror and two lights, and a shelf filled with boxed light bulbs.]()
Experiential Design
Concept and creative direction for Brilli Wellness Lighting’s interactive brand activation at Showfields NY.
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![A woman sitting in bed holding a blue mug, smiling, with a gallery wall of photos and art, hats, a woven wall hanging, and a nightstand with a lamp and personal items in a cozy bedroom.]()
Social Media Strategy + Management
Influencer management and content strategy for Brilli Wellness Lighting’s organic social channels.
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![Box with a picture of a Victorian style bronze finish floor lamp in a room with a yellow armchair, a side table with a plant, and framed artwork on the wall.]()
Packaging Design Direction
Art direction for Walmart’s Mainstay and Better Homes & Gardens brands’ packaging redesign.
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![Modern bathroom with a white freestanding bathtub, large windows, a wooden ladder with towels, a double vanity with vessel sinks, round mirrors, and minimalist decor.]()
Art Direction, Composite Imagery
Direction of digitally-rendered images developed for Walmart, Target, and Home Depot.
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![A woman with curly hair, wearing a white robe, looks at her reflection in a large mirror while eating ice cream at her bathroom vanity.]()
Photo Direction
Concept and direction for Brilli Wellness Lighting’s lifestyle images.
