Insight-POWERED creative direction & brand strategy 

Growing global brands through connected lifestyle marketing and inspirational leadership since 2008.

A woman with curly hair and a denim jacket sitting on a kitchen counter holding a bowl of grapes, smiling, in a modern kitchen with patterned tiles, yellow kitchenware, and decorative items.

Brand experience

Facebook logo with white text on a black background.
Perigold logo in black and white.
Text logo reading 'ALL MODERN' in bold white letters on a black background.
First Student logo in black and white with a circular emblem and bold text.
PayPal logo in white text on black background
Walmart logo in white letters on a black background
Wayfair logo in white text with a geometric icon to the left on a transparent background
Birchlin logo in black and white with the name 'Birchlin' in a stylized font and an underline underneath the word.
Logo with the text 'JOSS & MAN' in white on a black background.
Black background with white sony's logo in the center.
Logo for ADA Members Insurance Plans in black, white, and gray
Black background with the white text ''brill Lighting for Wellness'' in a modern font.
Pathfinders logo with stylized arrow and bold text
Logo of Tristle Capital with stylized building and rooftop
Text that reads 'Crabtree & Evelyn London' in white on a black background.
Black background with white text that reads 'Naturally Fresh' and a white illustrated nut or seed.
Logo of Truyer Group with a circular symbol and stylized text
Vertex logo with a triangle above and a rectangle below, featuring the tagline "The Science of Possibility".

Featured cASE sTUDIES

Bag of natural cat litter with a picture of a ginger cat and walnuts on the packaging, placed next to a pet grooming brush and a black rubber mat on a wooden surface.

Naturally Fresh
Digital Creative Strategy & Design Direction

A laptop displaying the 'Work hard. Rest hard.' website, placed on an orange textured surface with a blurred background. The website shows a gallery of black and white photos featuring people working remotely, with navigation options at the top.

Pathfinders Advertising Agency
Digital Direction & Growth Strategy

A woman with curly dark hair and earrings looks into a mirror while holding a wooden spoon and a bowl of ice cream in a bathroom. Items like bottles and jars are on the counter, and the woman wears a white robe. The mirror reflects a green wall, a lamp, and part of the bathroom.

Brilli Wellness Lighting
Lifestyle Photography / Art Direction

A desk with a laptop, smartphone, and a potted plant. The laptop screen displays a website with yellow and white graphics and the text 'LIGHT BETTER, LIVE BETTER.' A smartphone shows the same website, and a large window is in the background.

Brilli Wellness Lighting
Brand Strategy & Design

Smartphone displaying a product page for brilli charge up light bulbs, surrounded by several boxed bulbs and unboxed bulbs on a light blue background.

Brill Wellness Lighting
Email Strategy & Design

Interior of a dining room with a large wooden table, white and beige chairs, a wooden sideboard, and large windows. A smartphone in the foreground displays a furniture matching app.

Joss & Main (Wayfair)
Email Strategy & Design

Packaging box for a Victoria style floor lamp with bronze finish, featuring an image of a living room with a yellow chair, a side table with a plant, and a wall art piece.

Better Homes & Gardens (Walmart)
Packaging Design Direction & Phytigal Strategy

Bright yellow background with green tropical leaves, two white LED light bulbs, a yellow and white box of 'Wind Down' 75W dimmable warm white LED bulb, a black sleep mask, a yellow quilt with white stitching, a white mug filled with tea, a tea bag on a string, and a tea infuser.

Brilli Wellness Lighting
Product Photography / Art Direction

A 3D product box featuring a smiling woman with curly hair lying on a bed, wearing a yellow shirt and a sleep mask pushed up on her forehead. The box has yellow and gray sections with text and icons, promoting wellness benefits.

Brilli Wellness Lighting
Packaging & Retail Display Design Direction

Sony PlayStation & Visa
Acquisition Strategy & Campaign Design Direction

Close-up of a gold smartphone with the screen showing the time 9:41, Wi-Fi, cellular, and battery icons, and an app icon visible.

Brilli Bright Clean
Brand Strategy & Mobile Application Product Management

Multiple electronic devices, including a desktop monitor, laptop, tablet, and smartphone, displaying the same website for Troyer Group on a plain white background.

Troyer Architectural Group
Digital Strategy

A box of brilii charge Up 75W LED light bulb, with a blue and white packaging, standing upright against a light blue background.

Brill Wellness Lighting
Social Media Strategy & Influencer Management

Set of three colorful chairs and a small table with a 75% purchased progress bar below.

AllModern (Wayfair)
Art & Animation Direction

Person touching a mirror's touch screen interface, with their reflection visible in the mirror.

Brilli Wellness Lighting
Video Direction

Display section for Brilli home lighting products, featuring shelves with various boxes of bulbs, a branded wall, and signs explaining lighting features.

Brilli Wellness Lighting
Creative Direction, Interactive Brand Experience