Hi 👋 I’m Diana.
I’ve been building brands and creative teams in the retail, lifestyle, beauty, and wellness sectors for more than 10 years.
Along the way, I’ve developed expertise in all areas of creative and marketing direction, from coding emails to creating culture to consumer research.
For the past three years, I’ve led brand, creative, and marketing for Lucidity Lights, one of the largest global lighting suppliers and the parent company of the Forbes-recognized start-up brand Brilli Wellness Lighting. At Lucidity, I crafted brand pitches that won new partnerships with Target, Lowe’s, and Home Depot, designed interactive brand experiences that earned press from Fast Company, and conducted consumer research that sharpened the design of award-winning products (Prevention, Sapphire, and House Beautiful).
Prior to Lucidity, I spent five formative years at Wayfair where I built the company’s first cross-discipline creative marketing team, solely focused on breaking new ground in digital advertising for Wayfair’s four lifestyle brands.
BRAND PORTFOLIO
E-COMMERCE PARNTER PORTFOLIO
