STUDIO PRODUCT PHOTOGRAPHY + art direction: brilli wellness lighting
The images below are the vibrant results from a studio photoshoot I art-directed for Brilli Wellness Lighting in early 2020. My goals for the shoot were to drive brand and product awareness, inject wellness into the brand’s visual aesthetic, and visually convey each product line’s core benefit—without losing connection to core brand elements like the bold black and white logo, and angled packaging design.
These images dramatically outperformed previous brand shots and industry benchmarks, in A/B testing conducted on the lifestyle site Well + Good through digital advertisements.
