BRAND DIRECTION
PROJET: BRILLI WELLNESS LIGHTING BRAND REFRESH, 2020-21
To accelerate Brilli Wellness Lighting’s growth during the height of the COVID-19 pandemic, I spearheaded a brand refresh to better align the brand’s aesthetic to its mission and values.
Results from this undertaking delivered 21% higher YOY click-through rates on e-commerce, a 1000%+ YOY increase in annual sales, and new retail partnerships with Target, Home Depot, and Lowe's.
SAMPLES of Updated brand direction
redesign
PROJECT: ELLUMI ANTIMICrobial Product Line Rebrand, 2020
Following Lucidity Lights’ acquisition of the Ellumi brand and products, I led the effort to rebrand and rename the line; and fold it into the Brilli Wellness Lighting family of healthy home lighting. This project and subsequent launch of the Bright Clean brand resulted in award-winning new products and exclusive partnerships with Home Depot and Lowe’s.
