Marketing Emails: Brilli Wellness Lighting
When I joined technology start-up Brilli Wellness Lighting in October of 2019, one of the first projects I spearheaded was the redesign of the Welcome and Order Confirmation email series, to inject more engaging messaging, and imagery, and content. The new emails drove 2-3x higher open and click-through rates when A/B tested against previous email templates.
I also spearheaded the creation of Brilli’s Promotional and Seasonal email sends, developing campaign concepts that leveraged holidays like this example send we issued for Mother’s Day, while also weaving in recent press mentions about Brilli from People, Goop, and Better Homes & Gardens.
Once Brilli’s email subscriber base had been built-up, I led the creation of “Collection”-based email sends, to cross-sell other product lines after customers had placed an order with us. Below is an example of the Charge Up Collection send. Charge Up bulbs shine with a 5000k bright refreshing light, that is scientifically proven to naturally boost energy, mood, and more. I also art directed all images shown below.
