Video Direction: Brilli Wellness Lighting
Brilli Charge up + wind down animated social campaign
MESSAGING A/B TEST, product benefit AWARENESS
In this series of animated ads, we wanted to drive education and awareness of the wellness benefits associated with Brilli’s Charge Up Energizing light bulbs, and Brilli’s Wind Down Relaxing light bulbs. We also A/B tested messaging to identify the most engaging way to convey the wellness benefits, and featured subjects reflective of Brilli’s core customer personas.
The below ads feature two embodiments of Brilli’s “Self-care City-Dweller” millennial consumer enjoying the benefits of Charge Up while working from home during the day, and Wind Down in the evening as she reads a book in bed.
Creative / Art / Concept Direction: Diana Picariello
Animation: Within agency