Video / Animation Direction: Wayfair
Selected assets from omnichannel campaigns developed for Wayfair’s lifestyle brands.
Selected assets from omnichannel campaigns developed for Wayfair’s lifestyle brands.
“Outlet” animated ad created for Wayfair’s modern lifestyle brand, AllModern. For this high-performing campaign we selected top-viewed products and utilized a “countdown” of the percent purchased to drive urgency. This campaign was used on social, website, and email channels.
Creative / Art Direction: Diana Picariello
Animator: Yeonji Pak